DEI wins deal for imaging services at Dubai’s IMG Worlds of Adventure

Global souvenir imaging provider, DEI, has been awarded a three-year contract to become the exclusive operating partner for Dubai’s IMG Worlds of Adventure, the world's largest indoor theme park, which is set to open next month.

DEI announced that it will deliver a range of photography activities including on-ride photography, augmented-reality 3D images, souvenir pictures, while also introducing new interactive green screen videography solutions at the Dubai theme park.

The Green Screen solution will allow visitors' images to be imported into scenes from different zones to capture moments such as posing with the Avengers. There will also be roving photographers to click pictures of guests interacting with their favourite characters.

Commenting on the link with IMG Worlds of Adventure, DEI Chief Executive KS Ramakrishnan stated "we are delighted to be awarded the souvenir imaging provider contract with IMG Worlds of Adventure for the world's largest indoor theme park and this is another concrete testament of our position as the global market leader for providing end-to-end infrastructure imaging solutions' and commendable customer service."

IMG Worlds of Adventure Chief Executive Lennard Otto added "IMG Worlds of Adventure is looking to redefine the theme park experience and so we are proud to partner with DEI so that a fully-immersive day at IMG Worlds of Adventure will now include innovative and futuristic videography and photography."

Situated within City of Arabia, IMG Worlds of Adventure spans 140,000 metre² and is expected to welcome up to 30,000 people per day after it opens on 15th August.

Consisting of four zones, hosting global brands MARVEL and Cartoon Network, whilst introducing Lost Valley - Dinosaur Adventure and IMG Boulevard, IMG Worlds of Adventure will be Dubai's first mega-themed international amusement park.

IMG Worlds of Adventure will feature a range of roller coasters, rides, and attractions, as well as a variety of themed retail stores, dining venues, and a 12-screen Novo cinema.

The multi-billion dollar project is fully indoors and will employ over 1,600 employees.

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