'Create an Experience' campaign highlights that the Australian events industry is open for business

Sydney and Melbourne based event management company, Veritas Events, has launched Create an Experience - Australia 2021 campaign, an initiative to encourage Australian businesses to start planning their event stories for 2021 and help revive the domestic event economy.

The video promotes Australian hotels, venues, event professionals and destinations that contribute to incredible event experiences.

Supporting the #WeMakeEvents global movement, the video is a message created by events professionals for the events industry calling for support. While industry bodies work closely with Federal and state government for targeted support and transparency around border restrictions, by starting to plan and think about 2021 events, it will help to reignite business confidence.

Veritas Events Director, Kieran Kennedy advised “business events are a major driver for the Australian economy. As a nation, we are exceptional at creating and executing events – just look at the Sydney Olympics. Event experiences contribute to our national story and promote Australia as a wonderful country to visit and live.

“We now need companies to start planning their 2021 events, playing their part to jump start our economic revival.

“Australians are all about mateship and lending a helping hand - now is the time to stand together and promote our world class events industry.”

Industry bodies such as the Exhibitions and Events Association of Australasia and Business Events Council of Australia have been spearheading COVID-19 Safe Operating Frameworks and calling for targeted government support for business events and live performances to restart in Australia.

Welcoming the Federal Government’s recent $50 million funding announcement for the sector, Kennedy added “it is a critical time for our events sector, all of us are doing it tough. We encourage Australian businesses to help share and champion our message. Australia’s event industry is open for business, with incredible event stories to create.”

Click here to view the 'Create an Experience - Australia 2021 campaign' video.

Image: A Veritas Events organised Gala Dinner at AJ Hackett Bungy Queenstown, New Zealand.