Coopers wins naming rights for Adelaide's Hindmarsh Stadium

Hindmarsh Stadium will be known as Coopers Stadium after Coopers Brewery signed a naming rights agreement with the new operators, Adelaide Entertainments Corporation (AEC).

South Australian Sports Minister Leon Bignell has welcomed the five year deal stating "Coopers is an internationally recognised South Australian success story so I'm glad they have come to an agreement with the new operators, the Adelaide Entertainments Corporation.

"This five year sponsorship agreement will help to fund improvements to the stadium which will benefit Adelaide United FC and its supporters.

"Coopers Stadium is regarded as one of the best, purpose built soccer stadiums in the country and this new deal will only enhance that reputation.

"A family owned company, Coopers is known for its support for community organisations and for its fierce loyalty to its South Australia, making them a perfect fit for stadium naming rights.

"Coopers is also a shining example of a successful, home-grown manufacturing business that continues to kick goals in what is currently a difficult sector.

From 1st July, AEC have taken over the management of the stadium.

Minister Bignell highlighted AEC's strong track record of facility management, adding "AEC is doing a great job running the Adelaide Entertainment Centre at a profit and I am confident they will bring that level of organisation and expertise to Coopers Stadium.

"Having the AEC at the helm will also help to drive down operating costs through the increased purchasing power afforded them by operating two large venues."​

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