Commonwealth Games Federation to undertake strategic review

The Commonwealth Games Federation (CGF) has appointed consultants pmplegacy to undertake a comprehensive and independent strategic review of the organisation as it seeks to re-assess its position in the sporting world.

The objective of the review is to provide a framework for the future development of the organisation, which will in turn ensure its activities remain sustainable and relevant in the continually evolving sporting landscape through to 2022 and beyond.

The strategic review process, which follows the recent appointment of HRH Prince Imran as president of the CGF, will consider the organisation's vision and objectives, governance, management and funding, as well as branding and communications. It will encompass all aspects of the CGF's activities including both the Commonwealth Games and wider development activities.

Explaining the review Prince Imran stated "this is a very exciting time for the CGF.

"We recognise the many challenges and opportunities' facing the Commonwealth Games movement and this review provides a critical opportunity to re-assess our long term vision and objectives and ensure our activities remain relevant and sustainable going forward." The strategic review process will include extensive stakeholder consultation, and the findings will be reported at the CGF general assembly in Uganda in September.

An online forum will also be established to promote wider industry and public engagement in the review process.

Alan Pascoe, Chairman of pmplegacy's parent company Chime Sports Marketing, adds "we are very pleased to be working with the CGF on this independent strategic review, at what is a critical time in the organisation's development. We look forward to engaging with the varied stakeholders and developing an effective, progressive and exciting plan of action through to 2022."

The most recent staging of the Commonwealth Games in Delhi two years ago drew widespread criticism for organisational issues.

The next Commonwealth Games will take place in Glasgow, Scotland, in 2014 followed by the Gold Coast in Australia. 

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