Coffey Sport & Leisure appoints senior consultant

Leading industry consultancy Coffey Sport & Leisure has appointed Duncan MacWhirter as a senior consultant to be based in Coffey' Melbourne office.
MacWhirter is acknowledged as having an excellent understanding of the sponsorship and commercial rights marketplace; specialising in both strategic and analytical functions. Duncan has also acquired significant intellectual capital through his twenty years' experience of engagement by brands and rights holders throughout Australia and New Zealand on major appointments.
Duncan's most recent commissions include:
ACT Government - Manuka Oval Corporate Market Analysis.
Football Federation Australia - Brisbane Roar Football Club and North Queensland Fury's business structure, commercial arrangements and ongoing viability analyses and a report outlining key insights and recommendations.
Australian Football League - analysis of the corporate market, across Brisbane and Gold Coast, providing an overview and evaluation of commercial rights, hospitality products, and demand for the redevelopment of Metricon stadium.
Cricket Australia - review of commercial activities for Cricket Australia prior to the launch of the Big Bash League, providing a revenue impact assessment.
Qantas - comparative analysis of the Socceroos and Wallabies' sponsorships to measure the effectiveness of each and the impact they had on consumers intent to purchase.
Tourism Victoria - global broadcast analysis of the Melbourne F1 Grand Prix to determine the impact on visitation to the State.
For further information please visit

http://www.sport.coffey.com