Christchurch venue management company Vbase announces new brand

Christchurch City Council owned venues and events company Vbase Limited has today announced a change in name to Venues Ōtautahi.

Explaining the new branding, Vbase Chief Executive, Caroline Harvie-Teare stated “Vbase is driven to contribute to the economic, social and cultural wellbeing of the region.

“Venues Ōtautahi reflects who we are and what we do, deepening our connection with the community and our cultural heritage.

“This change is also the company brand taking a step back and making these community owned venues the heroes.

“With a focus on continuing to deliver positive benefits to local Canterbury businesses through celebrating and sourcing local food and beverage and on building the community’s connection with and accessibility to their venues a repositioning of the brand is key to further unlocking the potential of both”.

The changeover to Venues Ōtautahi is planned for late March. Vbase Limited is a Council Controlled Organisation that owns and manages Christchurch Town Hall and Christchurch Arena on behalf of the people of Christchurch and manages Airforce Museum of NZ, Orangetheory Stadium and Hagley Oval on behalf of other venue owners.