China Expo focuses on developing trends in sports culture and tourism

With the theme 'New Era, New Sports, New Life', the recently held three-day China Sports Culture Expo & China Sports Tourism Expo 2018 (CSCTE 2018) included the main conference "China International Sports Culture & Tourism Summit", Sports Directors' Forum and parallel forums. Guests including domestic and foreign industrial leaders, experts and scholars, senior executives, investors and entrepreneurs interpreted the development trend of sports culture and tourism, and explored new ideas for the upgrading of China's sports industry.

Sports Directors' Forum saw Directors of sports bureaus of provinces and autonomous regions including Jiangsu, Shanxi, Hubei and Qinghai offer opinions and suggestions on the cultivation of Chinese athletes, the development of China sports culture & tourism industry and other issues.

Organisers and operators of world sports events were invited to the Sports Business Forum. Under the theme of "Sports Business-New Idea for Integrated Development", the attendees discussed the industrial trend of integrated development of sports business, resource transformation, the collaborative development of industries and other issues, presenting an international business exchange feast to domestic sports practitioners.

Sports Culture & Tourism Innovation and Entrepreneurship Competition and VC Forum, organised by International Data Group (IDG), attracted innovation and start-up enterprises in fields such as sports culture, sports tourism and cultural creativity. The competition covered the traditional sports industry, sports+ Internet, new sports business, sports events, the cultural industry, tourism and other fields. The organiser provided capital and all-round software & hardware support for the participating teams and enterprises.

The Culture and Tourism Industry Development Forum invited guests from provincial and municipal tourism administrations, scenic spot operators, institutional investors, real estate developers, OTAs and other fields, to discuss the development orientation of the sports culture & tourism industry and the problems arising in the implementation of culture & tourism projects, and planned for the future development of the culture & tourism industry, thereby promoting the prosperity of the culture & tourism industry.

The Sports Marketing and Sports Event IP Forum invited operators and sponsors of branded sports events, as well as law firms, for a roundtable dialogue themed "Online-Offline Integrated Sports Event Brand Marketing". The attendees discussed the practical methodology of sports events and business marketing, to promote the development of the sports industry.

The Winter Sports Industry Forum focused on the shortage of China's winter sports professionals, the poor operations and imbalanced development of skating rinks and ski resorts, and other problems. International winter sports associations and operators delivered keynote speeches and shared their experience, to offer constructive solutions for winter sports development in China.

As well as the forums focusing on the innovative development of the sports industry, Olympic Culture Development Forum, Museum Curators' Forum and Youth Sports Development Forum were also held during CSCTE 2018.

The Olympic Culture Development Forum invited Olympic culture research experts, leaders of international sports federations and experts at Olympic venue operation, to discuss the development plan and layout of Olympic culture in cities, the post-games use of venues, international cultural cooperation and exchanges between a number of important topics.

At the Museum Curators' Forum, the attendees discussed the relations between studies of museums (especially sports museums), social progress and sports development, and exchanged ideas on technology upgrading, innovative development and professional talent training with focus on the future development of modern museums.

Strong youth lead to a strong country. The Youth Sports Development Forum invited university presidents, to discuss the development of China's youth sports and the solution for talent cultivation with Chinese and foreign sports educators, government officials and sports entrepreneurs.