BH Fitness and Southern Fitness Wholesale partner to supply Australian market

Leading international fitness equipment distributor BH Fitness has announced a partnership with Southern Fitness Wholesale to offer the Australian market a collection of fresh and new products, with a wide range of cardio, strength, indoor cycling and functional training equipment, ranging from premium options to others that are more versatile.

A well-known European manufacturer that belongs to the long-standing BH Group, BH Fitness has over 30 years of experience in the industry and is a the prominent fitness equipment distributor in over 120 countries.

Introducing the joint endeavour, Tony Griffin, Chief Executive of Southern Fitness Wholesale, stated “we are in no doubt that the quality of BH Fitness' technology products and solutions are the perfect fit for a market as dynamic as Australia.”

Iñigo Salinas, the Asia-Pacific Marketing Manager of the Spain-based company, noted “our value proposition is based on three cornerstones: a high-quality product, connectivity and technology.

“We have proprietary software to manage users and facilities called GYMLOOP, which is integrated with our cardio, strength and indoor cycling equipment, allowing us to offer our Australian customers a set of tools - routine management, class booking, gamification - that help to increase their retention rates and optimise the management of their fitness centres”.

The Spanish brand, which has a strong network of subsidiaries and distributors across the world, is confident about deploying its knowledge and technology in the Australian professional market, by delivering the winning formula that has made it a key player in Europe, America, the Middle East and Asia.

As Salinas went on to say “BH Fitness has an important role to play in the Australian professional market, providing solutions that are suitable for fitness centres, and also in markets where we have very attractive propositions that have been tried and tested, such as hospitality, corporate and residential markets.”

In a significant development this year, the brand signed a sponsorship agreement with Atlético Madrid football club, recently crowned champions of the Spanish La Liga soccer league, and upgraded the equipment in the club’s training facilities with its premium MOVEMIA range, especially designed for high performance in sports and the most demanding facilities.

Griffin added “we are delighted to have a European brand of the calibre of BH Fitness in our portfolio, offering us a huge range of options for the various markets that we are targeting.’

Griffin concluded “in the coming weeks, we will be opening two showrooms in Sydney and Adelaide, where our customers will be able to experience the high quality, design and technology offered by BH Fitness.”

BH Fitness are based in the northern Spanish city of Vitoria.

Click here to contact BH Fitness via the Australasian Leisure Management Supplier Directory.