Australasian Leisure Management
Oct 3, 2022

Bega Valley regional gallery renamed to South East Centre for Contemporary Art (SECCA)

Ahead of its reopening next year, Bega Valley Shire Council has renamed its regional gallery the South East Centre for Contemporary Art (SECCA).

The artistic program for the new-look gallery will deliver an artistic exchange of ideas, acknowledging divergent political, social and moral belief systems of artists and audiences from Australia and the Asia Pacific

The renaming of the gallery coincides with the major redevelopment of the 30-year-old site, increasing exhibition space, storage and workshop capacity to become a fit for purpose art centre.

SECCA will host important touring exhibitions and deliver a world class artistic program designed to stimulate local audiences and develop a centrepiece for a strong cultural tourism economy.

Gallery Director Iain Dawson said SECCA reflects the true geographical reach of the facility and better defines the focus of the gallery’s offering.

Dawson notes “the transition to SECCA helps position the gallery as a beacon for culture in this vast and beautiful region, acknowledging the cultural heritage from First Nations ancestors, colonial settlers and contemporary society.

“As a destination, SECCA will be an open platform where art can flourish and an ever-widening audience can participate, connect, be inspired and experience the best local and global contemporary visual art.”

Future exhibitions and events will build on the strong reputation the gallery has forged over its 30 year history and focus on bringing important visual arts and culture to the wider remote region.

Dawson added “the redeveloped gallery will create connections, not just exhibitions. We will connect our local community and visitors to the shire to global conversations in contemporary art.

“SECCA will be a leader in the Australian arts sector, supported by a visionary local government organisation.

“It will generate significant economic benefits through increased tourist visitation and the additional expenditure that flows from that to accommodation, cafes and restaurants, and other tourist attractions.

“There will also be important benefits for the community which will have improved access to cultural activities.

“The flow on effects for mental health and wellbeing, community connection and improved educational outcomes can’t be underestimated.”

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