Back in Motion Health Group maximises opportunities in expanding wellness market

With health and wellness tipped as one of the top 10 growing industries of the next 20 years, the Back in Motion Health Group is well positioned to maximise opportunities in preventative health.

Australia’s leading provider of Physiotherapy and related services, Back in Motion Health Group are a franchised chain of physiotherapy and wellness centres based on the concept of people making use of a Physiotherapist on the health/wellness journey throughout life rather than merely providing a quick pain fix at specific times. The Group offers Physiotherapy, Pilates, massage, whole body vibration and personal training, along with specific pain minimisation classes.

With a recently released Deloitte report in their Building the Lucky Country series, Positioning for prosperity? Catching the next wave suggesting that health and wellness is in the top 10 of Australia’s quickest growing industries, that will grow at an impressive rate of 4 to 5% a year over the 20 years, Back in Motion Health Group Chief Executive and founder Jason T Smith sees his company as being ahead of the business curve when it comes to capitalising on the prevention trend.

Smith explains that “with a burgeoning ageing population and rising health care costs its little wonder that prevention is set to take centre stage in the coming years.

“Prevention saves significant physical and financial pain later in life for the patient and the community, and because of this our industry is set to explode.

“In a recent study with over 530 participants, 425 of respondents accept that preventative Physiotherapy could help to minimise future injuries.

“At Back in Motion Health Group we believe prevention services are evidence based and crucial in our mission to help Australians achieve optimal lifelong physical health.

“Prevention is also fundamental to the solid business success we are experiencing.”

Smith said the Back in Motion Health Group had already demonstrated steady and strong growth with sound financial returns for franchisees, providing a sound and sustainable business opportunity for those wanting to tap into this trend.

He adds “Physiotherapy has traditionally been thought of as ‘un-franchisable’ but Back in Motion Health Group is exceeding all expectations because we have incorporated best practice clinical philosophies with advanced business processes into every health practice.”

From a small home practice almost 15 years ago, the Back in Motion Health Group currently has an annual turnover of $32 million with more than 60 locations.

Based in Mulgrave, Victoria, the Group is seen as leading the field in health and wellness franchising in Australia, was ranked 13th on the BRW Fast Franchises 2012 list and has been on BRW’s esteemed list for five years.

Smith concludes “we have focused on two key principles – excellent clinical outcomes for our patients and rewarding  business outcomes for our franchised operators.

“Our business processes ensure the franchisee can be a turn-key success while still ensuring best practice clinical efficiency.”

For more information contact 1300 694 325, www.backinmotion.com.au              

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