Australian sponsorship platform SponServe acquired by Kore Software

US sports management software company, Kore Software, has increased its international footprint with the acquisition of ACT-based sponsorship activation platform SponServe.

New York-based Kore Software currently offers a suite of applications that include Ticketing & Fan Engagement™, Sponsorship & Partner Engagement™, KONNECT™, Suites & Premium™, Data Warehouse & Analytics™ and will now include SponServe.

More than US$10 billion in sponsorship assets flow through Kore’s platform every year and this acquisition provides the company with the most robust and popular sponsorship and inventory management platform in the industry.

The award-winning cloud-based platform streamlines and enhances sponsorship servicing which combined with Kore’s market-leading capabilities for managing inventory, maintaining a financial sub-ledger, building profitable partnerships, and delivering advanced reporting and analytics, will provide customers with an unparalleled, user-friendly tool for the entire sponsorship lifecycle.

Having served upwards of 450 professional and college sport clubs, leagues, properties and brands across the world, the addition of SponServe increases that number to more than 550, including teams in every major global market.

Announcing the acquisition, Kore Software Chief Executive, Todd Cusolle stated “we’re delighted to welcome SponServe to the team and are extremely excited to see it as part of the KORE suite of products, expanding our offer globally.

“KORE’s fundamental aim to help businesses sell smarter, act faster and engage deeper are perfectly complimented by SponServe’s approach.

“Ultimately, it is a business which allows brands and rights holders to spend less time reporting and monitoring their partnerships and more time building relationships with one another.

“The fit for us is perfect and we look forward to showcasing our new enhanced offer to customers.”

SponServe’s Managing Director, Mark Thompson added “with Kore’s backing, this is a great opportunity for SponServe to expand its operations and support more businesses around the world.

“Originally, we wanted to create a system that automated the administrative tasks around fulfilment and delivery, providing total oversight across inventories to maximize the time clients spent building relationships.

“Today, we sit as global leaders in that field and I’m extremely proud of the work the team have done to get here.

“Alongside KORE, we’ll be able to take SponServe to the next level.”

SponServe brand will continue to exist internationally, led by Thompson and current senior management, supported by Kore’s US-based global leadership team.

Kore is a global leader in sport and entertainment business management solutions. Comprised of Kore Software and KPI (Kore Planning and Insights), Kore serves more than 100 professional sport clubs and leagues, and 450 brands and properties worldwide, providing practical tools and services to harness customer data, facilitate sponsorship sales and activation, and create actionable insights.