Australasian Leisure Management online readership rises by 50%

The growing popularity of the Australasian Leisure Management website and its e-News has seen a significant rise in readership, with Google Analytics figures for March 2019 showing that the website recorded 78,393 page views and 69,047 unique page views, a 50% increase on March 2018 when the website registered 52,498 page views and 46,843 unique page views.

Figures also show a year-on-year rise in readership, with the period from 1st April 2018 to 31st March 2019 showing 726,523 page views and 641,874 unique page views, compared with 554,653 page views and 492,333 unique page views for the same period in 2017/18.

Commenting on this rise, Australasian Leisure Management Publisher Nigel Benton advised “these figures confirm the ever-growing role of Australasian Leisure Management in informing professionals in all sectors of the industry - aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues.

“It also backs up the credibility and balance of what we publish, with leading industry decision makers frequently telling us that Australasian Leisure Management is where they get their industry news.”

Benton added that “it is also pleasing that our advertisers are all getting excellent and increasing levels of response, in the form of click-thrus, to their online ads.”

This can be seen in the table above, also for March 2019 - with advertiser names redacted (those with lower figures were for advertisements first posted in the last week of the month).

Last year, Google added the www.ausleisure.com.au website to its Google News tab, putting Australasian Leisure Management alongside aggregated news from mainstream media sources from all over the world.

Benton concluded “the unique content of the printed Australasian Leisure Management magazine - which is feature-based, to be distinct from the news-based website - is also attracting a growing readership, exceeding 11,000 for the first time in 2018 and with some exciting new developments scheduled to be announced in the coming months.”

If you have news to share or want to see your products or services promoted through Australasian Leisure Management, email: leisure@ausleisure.com.au