ATTA launches sustainability resource centre

With a belief that adventure tourism doesn't have to come at the expense of the planet, the Adventure Travel Trade Association (ATTA) has formalised its commitment to sustainable development and responsible tourism with the creation of the ATTA Sustainability Resource Center.

Committed to guiding businesses toward responsible practices, and having produced an abundance of content surrounding sustainability, the Sustainability Resource Center is a platform where members and non-members can access a variety of resources on sustainability, including research reports, webinars, toolkits and courses.

Beyond being a repository of information, the Sustainability Resource Center also serves as a dynamic platform for the adventure travel community to explore and gain knowledge in sustainability, with an emphasis on three guiding principles:

• Educating the community on urgent sustainability matters

• Equipping individuals and organisations to take action

• Empowering travellers to contribute to meaningful sustainable practices

In addition to centralising ATTA’s past and future resources, the centre is also the manifesto of a broader project, ‘Sustainability Walk the Talk Program’, through which ATTA plans to reshape its sustainability approach and become the torchbearer for the community.

Educational Resources
ATTA advise that by accessing reports like ‘Tomorrow's Air Impact Report 2022’ and participating in webinars such as ‘Enhancing Sustainable Adventure Travel Experiencess’, businesses can stay informed and equipped to make informed decisions. Online courses through AdventureEDU cover a broad spectrum of topics, from protecting animals and nature in adventure travel to the intricacies of developing self-guided tours.

This comprehensive educational approach ensures that adventure businesses are not only aware of the need for sustainability, but are also equipped with the knowledge to put it into practice.

Click here for more information.