Applications approach deadline for Xtep's inaugural global Elite Runner Program

Leading Chinese performance sportswear brand, Xtep, has advised that applications for its inaugural global Elite Runner Program will close on 14th July. The first edition of the program kicks off at Shenyang Marathon in China on 14th September, offering elite runners worldwide exclusive access to premier marathons.

The program provides elite athletes with the  opportunity to pursue personal bests (PBs) at premier marathons.

Beyond this, Xtep supports elite runners by sponsoring professional-grade Xtep race apparel & footwear, and covering entry fees and accommodations. Selected participants will also receive an exclusive tour of Xtep Innovation Center to experience firsthand advanced technologies powering the brand's performance running footwear.

This initiative aims to provide elite runners with the platform and resources to achieve PB breakthroughs and gain greater exposure. It also fosters connections among top athletes for sharing experiences. Following Shenyang Marathon, the program continues with another three marquee marathons in China: Taiyuan (21st September), Xi'an (19th October), and Changsha (26th October).

Beyond empowering elite athletes, Xtep recognises that the running community's essence lies in connection - global research shows 74% of runners prioritise social bonds when running with others (World Athletics, 2022). To serve this spectrum of needs - from record-chasing professionals to community-seeking enthusiasts - the XRC Program integrates four strategic pillars:

• Elite Runner Program: Extending invitations to elite runners globally to compete in China's premier marathons, Xtep directly supports their pursuit of speed and career-defining performances, by sponsoring top-tier competition gear to empower PB achievements on competitive racecourses.

• Regional Podium Program: Xtep equips elite runners with professional-grade race gear to compete in regional or World Athletics-certified global marathons, making them eligible for Xtep's record-breaking bonuses.

• X-RUN Camp: Providing professional coaching and structured training to support athletes during race preparation.

• XRC Activities: Fostering community through fun running activities, inclusive community runs, and knowledge-sharing platforms.

In parallel, Xtep continues its international growth strategy as the official apparel sponsor of the upcoming Hanoi Marathon in Vietnam this November, underscoring its commitment to the Southeast Asian market. The event organisers are currently recruiting certified pacers, with details of a dedicated training camp to be announced in October.

Through the XRC Program, Xtep is building a dynamic, athlete-first running platform to support elite athletes, engage everyday runners, and partner with races worldwide. By bridging competition and community, training and racing, as well as connecting China to the global running scene, Xtep is helping define the future of the sport. Looking ahead, the brand remains focused on growing the global running culture through performance-driven products and innovative runner services.

XTEP Group, one of the leading sports brands in China, was founded in 1987 and officially established as the brand XTEP in 2001. The Group was listed on the Hong Kong Stock Exchange on June 3, 2008 (01368.hk). In 2019, the Group launched its global strategy, incorporating Saucony, Merrell, K•SWISS, and Palladium to become a leading international sports group with multiple sports brands. 

Image. Xtep First Elite Runner Program Nears Application Deadline: Professional Running Gear to Power PB Breakthroughs