American Wave Machines announces license partner PerfectSwell Japan

American Wave Machines has today announced the formation of PerfectSwell® Japan (PSJ) with offices in Shibuya City, Tokyo. PSJ will expand upon the ongoing success of PerfectSwell® Shizunami addressing both large-scale mixed use/resort developments and smaller urban surf arenas.

The PSJ team, comprised of experts in sponsorship, media, and the Japanese competitive surfing circuit, is focused on growing the Japanese surf community.

Keiichi Hayashi, Chief Executive of PSJ notes "our goal is to contribute to the deep and vibrant surf culture in Japan and build the PerfectSwell® brand. We look forward to partnering with developers to bring together surf culture and contemporary architecture while capturing the essence of unique locations. PerfectSwell venues will provide both a premier surfing event and entertainment platform with broad appeal."

Last summer, the historic debut of surfing in the Olympics was accompanied by a PerfectSwell® Olympic training venue. PSJ plans to carry on the Olympic momentum and expand competitive opportunities for Japanese athletes.

"PerfectSwell® Japan will be a key part of optimal training by providing repeat, made-to-order waves," said Kimifumi Imoto, Director of PSJ and Surfing Competition Sports Manager, Tokyo Organizing Committee for Olympic and Paralympic Games. "PerfectSwell® Japan venues will host surfers from around the world, building excitement around the sport and creating new opportunities for competition."

Masato Yukawa, Director of PSJ and professional surfer adds "because everyone gets equal access to the waves, it is possible to experience the essence of surfing with PerfectSwell®. Now surfing is more accessible, and many young athletes will go on to become world-class surfers.”

Click here to contact American Wave Machines via their entry in the Australasian Leisure Management Supplier Directory.

Image: Shun Murakami bottom turning to set up his next manoeuvre in preparation for surfing's Olympic debut.