Amazon’s title sponsorship of 2018 IRONMAN World Championship coincides with launch of online nutrition store

Global ecommerce giant Amazon has made a significant move into the athletic nutrition market becoming the title sponsor of the 2018 IRONMAN World Championship and announcing the launch of its online nutrition store.

Announcing that Amazon will also be the Official Sports Nutrition Retailer for the iconic triathlon event that will take place in Hawaii on Saturday 13th October, a statement from IRONMAN advised “the collaboration will provide participants access to a vast selection of nutrition products, including items from IRONMAN official nutrition partners CLIF Bar and Gatorade, available to athletes looking to prove ‘ANYTHING IS POSSIBLE’ on the sports largest stage.”

With growing demand for sports performance products, the statement continued “the world’s best athletes will have access to a wide range of optimal products located conveniently all in one place at amazon.com/ironmanrace, helping them reach their peak performance goals.”

The partnership will provide triathletes access to a vast selection of nutrition products, including items from IRONMAN official nutrition partners CLIF Bar and Gatorade.

Matthieu Van Veen, IRONMAN’s Chief Revenue Officer added “we are thrilled to announce we’ve teamed up with Amazon.

“The IRONMAN World Championship is the most iconic endurance event in the world and this collaboration with Amazon as we celebrate our 40th anniversary will provide athletes globally with direct access to sports nutrition products that help them reach the pinnacle of the sport.”