AIME’s new vision comes to life in Melbourne

After a year of planning, Asia Pacific Incentives and Meetings Event (AIME) has opened in Melbourne, showcasing the reimagined event to the global meetings events industry.

Being held from 18th to 20th February, the event’s new experience aims to challenge established expectations and hone its focus on measurable commercial outcomes.

Jay Martens, AIME Event Director at Talk2 Media & Events, explains “with a rich history spanning 27 years, AIME has been at the heart of the business events industry in the Asia Pacific region.

“For many, the event was the start of their careers, in a transformative industry that touches so many of us. AIME 2019 is the start of a new journey, and we’re looking forward to welcoming business event communities from all over the world, in what is sure to be a prosperous year ahead.”

Evolution of the AIME Knowledge Program, sponsored by the Melbourne Convention Bureau (MCB), now sees it be the largest and most comprehensive Business Events education program on any single day in Australia. 500 participants will engage in a variety of sessions specifically curated in partnership with AIME’s strategic education partner, Professional Convention Management Association (PCMA).

MCB Chief Executive, Karen Bolinger added “the planning and reshaping of AIME 2019 has been a momentous journey with Talk2Media over the last 12 months. The business events industry has been vocal about what they’d like to see at AIME and Talk2Media have worked with us closely to build an event that will be significantly different than previous editions. I’m looking forward to seeing it all come to life.”

Over 2,000 visitors are expected to attend AIME over its three days.

Click here for details on AIME in the Australasian Leisure Management calendar.