AIA Australia announces Layne Beachley as new Vitality Ambassador

AIA Australia, a leading life, health and wellbeing insurer, has announced Australian female surfing identity Layne Beachley as its new AIA Vitality Ambassador. The former seven-time World Surfing Tour Champion recently joined an intimate event hosted by the insurer in Burleigh Heads to discuss the importance of eating well, moving well, thinking well and planning well.

The AIA ‘All or Something’ Morning saw Layne Beachley meet with ten of Queensland’s up and coming young female surfers including 11-year-old Miller-May Berg (ranked 2nd in QLD for her age, daughter of Ironman Wes Berg) as well as 13-year-old Meike Locke (winner of the under 13 board at the Australian Surf Life Saving Nipper Titles).

Guests and the next generation of surfers received an opportunity to be coached by Beachley, a champion of mental wellness, on the “All or Something” mindset which drives AIA’s latest campaign to reduce the prevalence of chronic illness in Australia.

Beachley enthused “I’m thrilled to join the AIA family and coach not only the next rising generation of young surfers but also all Australians to focus on the small somethings that will help them to live healthy, happy and fulfilling lives.

“Planning well and prioritising my health and wellbeing has helped me both with my surfing career and with leading a balanced and happy life. I encourage all Aussies to focus on the small somethings that will help them progress towards their goals. No matter how small they seem, you are moving in the right direction - so stay the course.”

AIA’s All or Something campaign was launched in February 2022 and encourages Australians to move away from an ‘All or Nothing’ approach when it comes to their physical and mental health. World class AIA Vitality Ambassadors Ash Barty and Stephanie Gilmore have spearheaded the campaign, highlighting the importance of small, positive lifestyle choices to help Aussies lead healthier, longer, better lives.

Damien Mu, AIA Australia Chief Executive notes “As a life and health insurer, we see the impact that chronic illness can have on Australians and their loved ones. Billions of people are living with an illness that could have been prevented, but while these figures are concerning, we have an opportunity to improve the health of our nation.

“The All or Something mindset is one that everyone can get behind, by taking a balanced approach to our health and wellbeing, we can incorporate some ‘small somethings; that will turn into lasting healthy habits.

“It is fantastic to have Layne join with us in our mission to make Australia the healthiest and best protected nation in the world. A role model and mentor to many, her genuine and honest approach aligns with the All or Something mindset and will help Australians champion their health and wellbeing.”

Further information on AIA offers at www.aia.com.au.