Agoda renews partnership with Indonesia's Ministry of Tourism and hosts inaugural Agoda Academy workshop

Digital travel platform, Agoda, has renewed its partnership with Indonesia's Ministry of Tourism as the company continues to promote tourism in one of Asia's most alluring destinations. Under this partnership, Agoda hosted the first Agoda Academy workshop to provide workshops to the students at Bandung Tourism Polytechnic.

The renewed MOU signifies an expanded partnership aimed at boosting both the number of international and domestic visitors as well as using Agoda's world class technology to enhance decision making under Indonesia's 'Tourism 4.0' vision, an initiative aimed at encouraging greater use of digital technologies and innovative approaches within the tourism industry.

The refreshed collaboration outlines a range of joint initiatives over the next three years including targeted marketing campaigns, the promotion of more sustainable tourism practices and developing digital skills for Indonesia's young tourism professionals.

The half-day Agoda Academy workshop offered students a glimpse into Agoda's work culture and operational case studies, providing a practical perspective for those interested in acquiring digital tourism skills

Gede Gunawan and other Agoda team members presented insights from their experiences, highlighting digital trends and career pathways within the sector.

Gunawan, Senior Country Director at Agoda shared "I am pleased to deepen our collaboration with the Tourism Ministry beyond marketing initiatives. As a committed partner in Indonesia's tourism industry, Agoda is dedicated to sharing world-class expertise and insights to nurture the next generation of tourism professionals in Indonesia.By renewing our collaboration, we're also excited to support the Ministry's vision on Tourism 4.0 with Agoda's expertise in digital solutions. This partnership reinforces our shared commitment to seeing Indonesia thrive as a destination while enabling local communities to benefit from the many opportunities tourism generates around local economies."

Home to destinations such as Bali, Yogyakarta, and Komodo National Park, Indonesia offers an unparalleled mix of natural beauty, cultural heritage, and unique experiences. Visitors can explore pristine beaches, trek in lush rainforests, or dive into vibrant underwater ecosystems. Beyond nature, Indonesia's vibrant art, festivals, and culinary offerings - from traditional markets to fine cuisine - promise enriching, immersive experiences for global travellers seeking unforgettable journeys.

Chief Secretary Bayu Aji of Ministry of Tourism enthused "we are delighted to expand our partnership with Agoda, as it not only strengthens Indonesia's standing as a vibrant and more sustainable tourism destination, but will also help equip our workforce in the

Image from left. Mr. Samuel Hsiao Senior Manager Government Affairs at Agoda; Dr. Anwari Masatip  Director NHI Bandung Tourism Polytechnic; Denise Hartono Associate Director at Agoda; I Gede Gunawan  Senior Country Director at Agoda;  Masruroh  Senior Advisor for Digital Transformation and Tourism Innovation; Dr. Andar Danova L. Goeltom Assistant Deputy of Human Resources Capacity Improvement of the Apparatus and Vocational Education; Firnandi Ghufron Assistant Deputy of Tourism Marketing Strategy and Communication; Rachmadizal Rizal, Strategic Account Manager at Agoda. Credit: Agoda.