ABC Fitness’ Summer 2025 Wellness Watch Report reveals acceleration of AI adoption in fitness industry

ABC Fitness, a global technology provider for fitness businesses, has released its Summer 2025 Wellness Watch Report, offering fresh insight into how the industry is performing and how AI is transforming the fitness experience.

The report, which analyses proprietary data from 40 million members, 30,000 fitness facilities, and 650,000 fitness coaches, as well as a third-party research survey, reveals that nearly 50% of consumers now use AI-powered fitness and wellness apps daily, despite 55% worrying about data and privacy. 

Key Findings Include:

• Check-ins rose 8% YoY across gyms and studios, showing growing member engagement and new member joins increased 27% YoY, with Gen Z making up 16% of all new gym memberships.

• 49% of consumers are using an AI-based fitness or wellness app daily, with 30% using weekly.

• The report reveals generational gaps in AI adoption and trust:

• 38% of Millennials and 33% of Gen Z strongly agree that AI supports their health goals.

• In contrast, only 12% of Boomers feel the same - and just 2% fully trust AI-powered apps.

Robert Jackson, VP of AI at ABC Fitness notes “AI is becoming an integral part of the member lifecycle, from the moment someone walks in the door to long after they’ve joined.

“It’s helping fitness businesses personalise experiences, predict behaviour, and automate engagement in ways that were never possible before. The future belongs to those who use AI not just as a tool, but as a core part of how they operate and grow.”

Despite strong adoptions and usage of AI technology, consumers are not without concerns with 55% worrying about data and privacy, 37% being cautious of over-reliance on tech and 35% citing lack of personalization as a barrier to trust.

Download the full report and recommendations for fitness businesses and operators at: abcfitness.com/insights