Australasian Leisure Management
Jan 13, 2025

26th Harbin Ice and Snow Festival attracts one million visitors in 20 days

The 26th Harbin Ice and Snow Festival which opened on 21st December 2024 welcomed 1.03 million visitors just 20 days after opening, setting a record high for the annual winter festival.

Harbin, capital of northeast China's Heilongjiang, has emerged as one of the country's top winter travel destinations, attracting visitors from around the globe.

The 26th edition of the Harbin Ice-Snow World boasts one million square metres, up from last year's 800,000 square metres with more than 300,000 cubic metres of ice and snow having been used in its construction.

The park design incorporates elements inspired by the upcoming 2025 Harbin Asian Winter Games, set to open in February, as well as the upcoming Spring Festival, which will take place at the end of January.

The park's popular attractions include ice slides, ice palaces and sculptures along with local food and beverage offerings.

According to statistics from Harbin Cultural and Tourism Bureau, from 1st November 2024 to 7th January 2025, the city received 18.6% more visitors than the same period last year with the surge of foreign tourists up by 41.1% year on year.

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