Presented by Snowsports Industries of Australia (SIA), the trade association for the snowsports equipment industry in Australia, the Trade Show will this year combine with the Outdoor Retailer Australia (ORA).

ORA advise "this new initiative brings upon us an exciting time for our industry and allows us to move securely into the future, with positives for both organisations."

Along with running the Trade Show, the SIA also hold an On-Snow and in resort mini expo for apparel & accessory brands as a lead up to the Canberra Trade Show (scheduled for Mt. Buller in August 2025 and Thredbo in 2026), social events in Sydney and Melbourne and numerous membership benefits for both SIA Wholesale Members (Full Members) and Retailers/Associate Members.